Big Red Group
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| Founded | 2017 |
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| Founders | Naomi Simson, David Anderson |
| Headquarters | 3 Spring Street, Sydney NSW 2000, Sydney , |
Number of locations | 2 offices |
Key people | David Anderson, CEO[1] |
| Subsidiaries | Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon |
| Website | www |
Big Red Group is an Australian amusement and experience company founded in 2017. Based in Sydney, the corporation's brand list includes Adrenaline, Experience Oz, Experience Oz Local Agent, and RedBalloon. According to Big Red Group, it owns 10,000 experiences across Australia.[2]
History[edit]
Big Red Group acquired RedBalloon and REDii, an experience-based rewards platform, in 2017. Big Red Group then added experience brands Adrenaline in 2018,[3] Lime&Tonic in 2019,[4] and Experience Oz and Experience Oz Local Agent in 2021.[5][6] Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.[7]
Awards[edit]
Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[8] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021,[9] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.
Companies[edit]
Big Red Group is the holding company for a portfolio of experience businesses:
- Adrenaline – Focused on rides like hot air balloons and experiences like whale watching.
- Experience Oz – Focused on cruises, theme parks, and zoos/aquariums.
- Experience Oz Local Agent – Ticketing system owned by Experience Oz.
- Lime&Tonic – Focused on food, wine, and spa treatments.
- RedBalloon – Focused on experiences such as cruises, flying, and skydiving.
References[edit]
- ^ Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". "Compare the Market". Retrieved 2021-08-27.
- ^ "Big Red Group's Matthew Cavalier Chats To Channel 7's Sunrise Program". "Big Red Group". 13 April 2021. Retrieved 2022-03-08.
- ^ Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". "AdNews".
- ^ "Big Red Group acquires social concierge Lime&Tonic". "Business News Australia". 4 September 2019.
- ^ "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
- ^ Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". "KarryOn Australia". Retrieved 2022-03-08.
- ^ "DCM and Big Red champion North Queensland tourism in new joint venture". "Mumbrella". 3 February 2022.
- ^ "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
- ^ "Big Red Group Recognition".