Baby, The Stars Shine Bright

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Baby, The Stars Shine Bright
Company typeCorporation
GenreLolita fashion
Founded1988
Founder
  • Akinori Isobe
  • Fumiyo Isobe
Headquarters,
Japan
Area served
Asia, Europe, North America
ProductsApparel, accessories
Websitewww.babyssb.co.jp

Baby, The Stars Shine Bright (株式会社 ベイビー、ザ スターズ シャイン ブライト, Kabushiki Kaisha Beibī, Za Sutāzu Shain Buraito) is a Japanese apparel brand created in 1988 by Akinori and Fumiyo Isobe.[1] The brand specializes in lolita fashion and has been widely known for its "sweet" aesthetic.[1][2]

History[edit]

Nana Kitade dressed in clothing from Baby, The Stars Shine Bright in 2006

The company's flagship store, opened in 1999 in Daikanyamachō, Shibuya, was relocated to Omotesandō in 2012.[3]

Baby, The Stars Shine Bright became more widely known after the release of the 2004 live-action film adaptation of Novala Takemoto's 2002 novel Kamikaze Girls,[1] of which they produced the wardrobe for one of the main characters.[2]

International store locations include San Francisco.[4]

Products[edit]

In May 2023, Baby, The Stars Shine Bright released their first fragrance, Baby Princess.[5]

Alice and the Pirates[edit]

In 2004, Baby, The Stars Shine Bright launched Alice and the Pirates, a sub-brand dedicated to gothic and punk styles.[1] The name is inspired by Alice in Wonderland and Vivienne Westwood's 1981 Pirate Collection.[1]

References[edit]

  1. ^ a b c d e "Lolita fashion: Japanese street style". Victoria & Albert Museum. 2024-05-12.
  2. ^ a b Godoy, Tiffany (2007). Vartanian, Ivan (ed.). Style Deficit Disorder: Harajuku Street Fashion. Chronicle Books. p. 142. ISBN 9780811857963.
  3. ^ "ベイビー:下妻物語のロリータブランド本店が表参道にオープン". Mantan Web (in Japanese). 2012-09-28. Retrieved 2020-02-18.
  4. ^ Hill, Angela (2020-02-10). "16 must-sees in San Francisco's Japantown, from ramen to shoji paper". The Mercury News. Retrieved 2020-02-18.
  5. ^ "BABY初の香水「Baby Princess」が登場!イメージモデルはLiyuuちゃんが担当♡5月2日より海外版も販売開始!". Harajuku Pop! (in Japanese). 2023-05-01. Retrieved 2023-09-30.

External links[edit]