Martin Percy
Martin Percy is a British film director known for his innovative work in interactive films and digital learning, often using artificial intelligence in recent years. He has received numerous accolades for this work, including a BAFTA British Academy Award[1] (from five nominations), an Emmy Award[2] (from four nominations), eleven Webby Awards[3] (from 22 nominations), a Grand Clio[4] in the Clio Awards, and various other awards (see awards and nominations section below). Percy has created interactive films for institutions such as the Tate Gallery, the Asian Art Museum of San Francisco, the British Film Institute, the National Theatre, University of the Arts London, BT and Innovate UK. He has collaborated with notable talent including Sir Ian McKellen, Sir Derek Jacobi, and Daisy Ridley (see below). Percy is also a TEDx speaker, talking about his film Lifesever and 'how to save lives with interactive film'[5].
Percy graduated from King's College, Cambridge, and is the son of the late illustrator Graham Percy.
Awards and nominations[edit]
2020s[edit]
| Year | Award | Category | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2024 | Webby Awards | AI, Metaverse & Virtual/ Public Service & Activism | AI Basics: Thrills Or Chills?[6] | Won, Honoree | [7] |
| 2024 | Webby Awards | AI, Metaverse & Virtual/ Science & Education | Votre Coach Personnel (VCP)[8] | Won, Honoree | [9] |
| 2023 | Webby Awards | AI, Metaverse & Virtual Public Service & Activism | CardiacCrash: Monica[10] | Won | [11] |
| 2023 | Webby Awards | AI, Metaverse & Virtual Public Service & Activism | CardiacCrash: Monica | Won, People's Voice | [12] |
| 2023 | Webby Awards | AI, Metaverse & Virtual/ Science & Education | CardiacCrash: Monica | Won, People's Voice | [13] |
| 2023 | Webby Awards | AI, Metaverse & Virtual/ Science & Education | Ms Rose, Adaptive Media Math Tutor[14] | Nominated | [15] |
| 2022 | Webby Awards | Virtual & Remote: Science & Education | The Adaptive-Media Interview Coach[16] | Won | [17] |
| 2021 | Webby Awards | AI, Metaverse & Virtual - Health & Wellness | Virry Happy: mindfulness in nature VR[18] | Nominated | [19] |
| 2021 | Webby Awards | AI, Metaverse & Virtual - Best 360-Video | Virry Happy: mindfulness in nature VR | Nominated | [20] |
| 2021 | Webby Awards | Virtual Public Service & Activism | Climate Emergency Interactive[21] | Won, People's Voice | [22] |
| 2020 | Emmy Awards | Informational/ Instructional Program | Heart Class[23] | Won | [24] |
| 2020 | Webby Awards | Video/Immersive and Mixed Reality | Heart Class | Won, Honoree | [25] |
| 2020 | Webby Awards | Video/Documentary (Immersive And Mixed Reality) | Real Talk About Suicide[26] | Nominated | [27] |
2010s[edit]
| Year | Award | Category | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2018 | Webby Awards | Video/ VR: Interactive, Game or Real-Time | Lifesaver VR[28] | Won | [29] |
| 2018 | Webby Awards | Video/ VR: Interactive, Game or Real-Time | Lifesaver VR | Won, Honoree | [30] |
| 2017 | Webby Awards | VR: Interactive | Virry VR[31] | Won | [32] |
| 2017 | Webby Awards | VR: Gaming, Interactive, or Real-time | Virry VR | Won, People's Voice | [33] |
| 2017 | Webby Awards | Video/ Travel & Lifestyle | Virry VR | Won, Honoree | [34] |
| 2017 | BAFTA British Academy Awards | Children's Interactive | Virry VR | Nominated | [35] |
| 2017 | BAFTA British Academy Awards | Children's Learning | Lifesaver VR | Nominated | [36] |
| 2015 | BAFTA British Academy Awards | Children's Interactive: Original | Virry[37] | Won | [38] |
| 2015 | Webby Awards | Family & Kids (Mobile Sites & Apps) | Virry | Won, People's Choice | [39] |
| 2013 | Clio Awards | Healthcare - App | Lifesaver[40] | Won, Grand Clio | [41] |
| 2013 | BAFTA British Academy Awards | Children's Interactive | Lifesaver | Nominated | [42] |
| 2014 | Webby Awards | Education & Reference (Handheld) | Lifesaver | Won, People's Choice | [43] |
| 2013 | Lovie Awards | Best Use of Interactive Video | Lifesaver | Won, Gold | [44] |
| 2013 | Lovie Awards | People's Choice, Best Use of Interactive Video | Lifesaver | Won, People's Choice | [45] |
| 2012 | Webby Awards | Best Use of Interactive Video | Jameson 1780[46] | Won | [47] |
| 2012 | Webby Awards | People's Choice, Best Use of Interactive Video | Jameson 1780 | Won, People's Choice | [48] |
| 2012 | Webby Awards | Youth | Tate Kids: Wondermind[49] | Nominated | [50] |
| 2012 | Webby Awards | Best Use of Interactive Video | Tate Kids: Wondermind | Won, Honoree | [51] |
| 2011 | Webby Awards | Travel & Adventure | The Asian Art Museum of San Francisco: The Bali Temple Explorer[52] | Won | [53] |
| 2012 | Webby Awards | Religion & Spirituality | The Asian Art Museum of San Francisco: The Bali Temple Explorer | Won, Honoree | [54] |
| 2011 | Webby Awards | Tourism | The Asian Art Museum of San Francisco: The Bali Temple Explorer | Won, Honoree | [55] |
| 2010 | BAFTA British Academy Awards | Children's Interactive | Tate Kids: The Secret Dancer[56] | Nominated | [57] |
| 2010 | Webby Awards | Best Use of Interactive Video | Tate Kids: The Secret Dancer | Nominated | [58] |
| 2010 | Webby Awards | Broadband | Tate Kids: Barbara's Garden | Nominated | [59] |
2000s[edit]
| Year | Award | Category | Nominated work | Result | Ref. |
|---|---|---|---|---|---|
| 2009 | Emmy Awards | New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture | Tate Modern: Street Art HD[60] | Nominated | [61] |
| 2009 | Webby Awards | Best Use of Interactive Video | Tate Modern: Street Art HD | Nominated | [62] |
| 2009 | Webby Awards | Broadband | Tate Modern: Street Art HD | Won, Honoree | [63] |
| 2009 | Emmy Awards | New Approaches To News & Documentary Programming: Arts, Lifestyle & Culture | Tate Modern: The One That Spoke to Me | Nominated | [64] |
| 2009 | Webby Awards | Art | Tate Modern: The One That Spoke to Me | Won, Honoree | [65] |
| 2008 | Webby Awards | Best Use of Interactive Video | Meyers Hill[66] | Won, Honoree | [67] |
| 2008 | Webby Awards | Best Use of Interactive Video | Derek Jacobi on The GPO Film Unit[68] | Won, Honoree | [69] |
| 2008 | Webby Awards | Music (Website) | Tate Tracks[70] | Won, Honoree | [71] |
| 2008 | Webby Awards | Cultural Institutions (Website) | Tate Tracks | Won, Honoree | [72] |
| 2008 | Webby Awards | Broadband (Website) | Tate Tracks | Won, Honoree | [73] |
| 2009 | BAFTA British Academy Awards | Interactive Innovation | A Conversation with Sir Ian McKellen[74] | Nominated | [75] |
| 2009 | Webby Awards | Best Use of Interactive Video | A Conversation with Sir Ian McKellen | Nominated | [76] |
| 2007 | Emmy Awards | Outstanding Arts, Lifestyle & Culture Programming For Broadband | A Conversation with Sir Ian McKellen | Nominated | [77] |
| 2006 | Webby Awards | Art | Tate Modern - the BT Series | Nominated | [78] |
| 2007 | Webby Awards | Art | Tate Modern - the BT Series[79] | Won, Honoree | [80] |
| 2006 | Webby Awards | Art | Tate Modern - the BT Series | Nominated | [81] |
| 2007 | Webby Awards | Art | Tate Modern - the BT Series | Won, Honoree | [82] |
| 2005 | Webby Awards | Broadband | "Let's Play 66" video quiz | Won, Honoree | [83] |
References[edit]
- ^ "2015 Children's Interactive: Original | BAFTA Awards". awards.bafta.org. Retrieved 25 May 2024.
- ^ "2020_Recipient-List" (PDF). web.archive.org. Retrieved 25 May 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index.
- ^ "CLIO Healthcare Awards | Digital - Grand CLIO Winners". CLIO Healthcare Awards. Retrieved 25 May 2024.
- ^ "Lifesaver -- how to save lives with interactive film | Martin Percy | TEDxTUHHSalon". TEDx YouTube channel. 5 August 2014. Retrieved 25 May 2024.
- ^ "Webby". IAI. Retrieved 18 May 2024.
- ^ "AI Basics: Thrills Or Chills?". Webby Awards. Retrieved 18 May 2024.
- ^ "Votre Coach Personnel". A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format. 9 August 2023. Retrieved 18 May 2024.
- ^ "Votre Coach Personnel (VCP)". Webby Awards. Retrieved 18 May 2024.
- ^ "CardiacCrash: Monica". www.cardiaccrash.ca. Retrieved 18 May 2024.
- ^ "CardiacCrash: Monica". Webby Awards. Retrieved 18 May 2024.
- ^ "CardiacCrash: Monica". Webby Awards. Retrieved 18 May 2024.
- ^ "CardiacCrash: Monica". Webby Awards. Retrieved 18 May 2024.
- ^ "Ms Rose, Adaptive Media Maths Tutor Award". A-Dapt - Adaptive-Media® Marketing and Soft Skills Tutorial Format. 26 March 2023. Retrieved 18 May 2024.
- ^ "Ms Rose, Adaptive Media® Math Tutor". Webby Awards. Retrieved 18 May 2024.
- ^ "Interview Coach". A-Dapt - Adaptive-Media Marketing and Soft Skills Tutorial Format. 9 March 2023. Retrieved 18 May 2024.
- ^ "The Adaptive-Media® Interview Coach". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry Health". www.virryhealth.com. Retrieved 18 May 2024.
- ^ "Virry Happy: mindfulness in nature VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry Happy: mindfulness in nature VR". Webby Awards. Retrieved 18 May 2024.
- ^ "CLIMATE EMERGENCY INTERACTIVE". UNIT9. Retrieved 18 May 2024.
- ^ "Climate Emergency Interactive". Webby Awards. Retrieved 18 May 2024.
- ^ "HEART CLASS". UNIT9. Retrieved 18 May 2024.
- ^ "Wayback Machine" (PDF). web.archive.org. Retrieved 25 May 2024.
- ^ "Heart Class". Webby Awards. Retrieved 18 May 2024.
- ^ "Real Talk About Suicide". UNIT9. Retrieved 18 May 2024.
- ^ "Real Talk About Suicide". Webby Awards. Retrieved 18 May 2024.
- ^ "Lifesaver VR | Resuscitation Council UK". www.resus.org.uk. Retrieved 18 May 2024.
- ^ "Lifesaver VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Lifesaver VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry VR". virryvr.com. Retrieved 18 May 2024.
- ^ "Virry VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry VR". Webby Awards. Retrieved 18 May 2024.
- ^ "Virry VR". BAFTA Awards. Retrieved 18 May 2024.
- ^ "Lifesaver VR". BAFTA Awards. Retrieved 18 May 2024.
- ^ "Virry: Game with wild animals". App Store. 21 December 2018. Retrieved 18 May 2024.
- ^ "2015 Children's Interactive: Original | BAFTA Awards". awards.bafta.org. Retrieved 4 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "Lifesaver". life-saver.org.uk. Retrieved 18 May 2024.
- ^ "CLIO Healthcare Awards | Digital - Grand CLIO Winners". CLIO Healthcare Awards. Retrieved 4 April 2024.
- ^ "2013 Children's Interactive | BAFTA Awards". Awards.bafta.org. Retrieved 2015-02-28.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "Lovie Awards Gallery". The Lovies Awards Winners Gallery. Retrieved 4 April 2024.
- ^ "Lovie Awards Gallery". The Lovies Awards Winners Gallery. Retrieved 4 April 2024.
- ^ "Jameson1780". UNIT9. Retrieved 18 May 2024.
- ^ "Jameson1780.com | The Webby Awards". web.archive.org. 2 April 2015. Retrieved 8 April 2024.
- ^ "Jameson1780.com | The Webby Awards". web.archive.org. 2 April 2015. Retrieved 8 April 2024.
- ^ "UK Government Web Archive". webarchive.nationalarchives.gov.uk. Retrieved 18 May 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "Bali Temple Explorer - Linear Video Version". Asian Art Museum - YouTube channel. 25 February 2011. Retrieved 18 May 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 4 April 2024.
- ^ "Tate: The Secret Dancer". UNIT9. Retrieved 18 May 2024.
- ^ "2010 Children's Interactive | BAFTA Awards". awards.bafta.org. Retrieved 6 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 6 April 2024.
- ^ "Webby Nominees". web.archive.org. 15 April 2010. Retrieved 8 April 2024.
- ^ "Tate Modern: Street Art". UNIT9. Retrieved 18 May 2024.
- ^ "News & Documentary Emmy Nods Announced | International Documentary Association". www.documentary.org. 15 July 2009. Retrieved 6 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 6 April 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 6 April 2024.
- ^ "News & Documentary Emmy Nods Announced | International Documentary Association". www.documentary.org. 15 July 2009. Retrieved 6 April 2024.
- ^ "Webby Honorees". Archived from the original on April 17, 2009. Retrieved October 4, 2009.
- ^ "Wayback Machine". web.archive.org. 2 June 2019. Retrieved 18 May 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 6 April 2024.
- ^ "BFI Screenonline: Derek Jacobi on the GPO film unit". www.screenonline.org.uk. Retrieved 18 May 2024.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 6 April 2024.
- ^ "Tate Tracks". web.archive.org. 22 February 2016. Retrieved 18 May 2024.
- ^ "Webby Honorees". web.archive.org. 11 April 2008. Retrieved 6 April 2024.
- ^ "Webby Honorees". web.archive.org. 12 April 2008. Retrieved 6 April 2024.
- ^ "Webby Honorees". web.archive.org. 16 December 2008. Retrieved 6 April 2024.
- ^ "National Theatre: A Conversation with Sir Ian McKellen". UNIT9. Retrieved 18 May 2024.
- ^ "Webby Nominees". Archived from the original on September 16, 2009. Retrieved October 4, 2009.
- ^ "NEW Webby Gallery + Index". NEW Webby Gallery + Index. Retrieved 8 April 2024.
- ^ Schneider, Michael (11 July 2007). "Emmy pushes Web envelope". Variety. Retrieved 8 April 2024.
- ^ "Webby Awards". web.archive.org. 12 April 2006. Retrieved 8 April 2024.
- ^ "Tate Online: The BT Series". web.archive.org. 1 August 2011. Retrieved 18 May 2024.
- ^ "Webby Honorees". web.archive.org. 7 June 2011. Retrieved 8 April 2024.
- ^ "Webby Awards". web.archive.org. 12 April 2006. Retrieved 8 April 2024.
- ^ "Webby Honorees". web.archive.org. 7 June 2011. Retrieved 8 April 2024.
- ^ "Webby Honorees". web.archive.org. 7 June 2011. Retrieved 8 April 2024.
External links[edit]
 | This article's use of external links may not follow Wikipedia's policies or guidelines. (February 2015) |
Official
Lectures etc.
- 5-Word Speech given at the 16th Annual Webby Awards for Jameson1780, May 2012.
- Talk on The Internet Filmmaker's Manifesto given at Internet Week Europe, November 2011.
- 5-Word Speech given at the 15th Annual Webby Awards for The Bali Temple Explorer, June 2011.
- Transcript of talk on The Genres of Interactive Filmmaking given at The London College of Communication, London, January 2010.
- Summary of talk given to The British Screen Advisory Council, London, April 2008.
- Summary of talk at The Creator's Series, New York, June 2007. Another summary.
- Photo at LIFE.com of Martin Percy giving keynote at Digital Conference, American Film Market, Santa Monica, November 2007.
Interviews
- Online Video Could Be So Much Better -- Just Ask Martin Percy Interview by Betsy Isaacson for The Huffington Post.
- QKSTRM: Martin Percy Wonderland Award interview with Martin Percy.
- Interview re: McKellen BT Archives interview with Martin Percy about interactive video made for the Royal National Theatre with Ian McKellen
- Interview re: McDowell BT Archives interview with Martin Percy about interactive video made for the British Film Institute with Malcolm McDowell
- Interview re: Emin BT Archives interview with Martin Percy about interactive video made for Tate Online with Tracey Emin
Articles etc.
- The Internet Native Filmmaker's Manifesto, by Martin Percy for Contagious (magazine), May 2011. Accessed: 13:36, 3 November 2015 (UTC).
- TV and video games: are they coming together?, by Martin Percy for the Research Institute for Digital Media & Content at Keio University, February 2006. Accessed: 13:36, 3 November 2015 (UTC).
- The future of advertising and branded content, by Martin Percy for the Research Institute for Digital Media & Content at Keio University, February 2006. Accessed: 13:36, 3 November 2015 (UTC).
- On interactive video (subscribers only), by Martin Percy for Broadcast (magazine), February 2007.
- Discretion goes a long way (subscribers only), by Martin Percy for Brand Strategy Magazine, July 2007. On sponsored content.
- Broadcast model that left everyone equally frustrated, letter by Martin Percy in The Financial Times, July 3, 2007.
- Stop Making Sense letter by Martin Percy in Wired (magazine), February 25 08.
- Alarmist claims on ultra-violent games don't fit online technology, letter by Martin Percy in The Financial Times, May 13, 2008.